Are you missing leads?

What the check tells you

Every centre is matched against the national regulator’s register, every figure is dated, and nothing is presented as a universal rank. Where we could not measure something, the report says so instead of guessing.

Common questions

How do I get more childcare enrolments from Google?

Most enquiries start with a parent searching on their phone, so the first job is appearing in the map results for the searches families near you actually type. That is driven by your Google Business Profile being complete and accurate, your address and phone number matching everywhere they appear, and enough recent reviews. This free check measures where you currently appear from five points around your centre and shows which competitors appear above you.

What is childcare SEO?

Childcare SEO, or daycare SEO, is search engine optimisation applied to a centre, and it is mostly local rather than national. You are not trying to rank across Australia. You are trying to be the centre a family sees when they search from their home, their work or the school run, within a few minutes of your door. That means your Google listing, your suburb appearing in your website text, consistent details across the directories, and reviews.

Why do parents ask AI assistants about childcare, and does it matter?

A growing number of families now ask ChatGPT, Google Gemini or Perplexity for a recommendation instead of scrolling a results page. Those assistants answer from a handful of sources they trust, which for childcare means the major directories, your Google listing and your own website. If your fees, ages and vacancy information are blank in those places, an assistant comparing centres on exactly those things will leave you out. This check asks each assistant the questions parents type and records which centres get named.

Should I spend money on childcare advertising, or fix this first?

Fix this first. Childcare advertising sends people to a centre that a family then checks on Google before they enquire, so paid ads amplify whatever your listing already says. If your Google listing is half filled in, your fees are blank on the directories and you have four reviews, childcare ads will convert poorly and you will conclude advertising does not work. The order that works is: be findable, be complete, be well reviewed, then advertise.

What is answer engine optimisation, and does it apply to childcare?

Answer engine optimisation is the practice of making a business easy for AI assistants to include when they answer a question, as opposed to search engine optimisation, which is about ranking in a list of links. For childcare it is very practical: assistants answer questions like "best childcare centre in Chippendale" from a handful of directories, your Google listing and your website, and they compare centres on fees, ages, hours and vacancies. A centre that leaves those blank is not ranked lower, it is left out of the answer entirely. This check measures both: where you rank, and whether you get named.

Does my childcare website matter if families find me on Google?

Yes, for two reasons. A childcare website is what a parent reads after they find you and before they enquire, so it decides whether the enquiry happens at all. It is also one of the sources AI assistants read, so if your suburb, your age groups and your hours are only in an image or a map embed rather than in text, neither Google nor an assistant can use them. The check audits your site for exactly those things.

Where should a childcare marketing plan start?

With measurement, not tactics. Most childcare marketing ideas and daycare marketing strategies you will find are generic, and the right first move differs by centre: one is invisible two suburbs away, another is visible but never named by AI assistants, another has a strong listing and a website no search engine can read. Run the check, fix the one or two things it shows are actually costing you enquiries, then build the plan around what is left.

How much does the visibility check cost?

The check is free and takes about a minute. You choose your centre from the national register, confirm your email, and the report opens. There is no card required and no obligation.

What is in the report?

A visibility score out of 100, your position in Google map and website results measured from five points around your centre, whether ChatGPT, Google Gemini and Perplexity name you when a parent asks, the operating centres inside your catchment ranked by how families rate them, an audit of your Google listing and website, and a plain-English list of what to fix first. Every figure is dated and nothing is presented as a universal rank.

Which centres can I run this on?

Any approved childcare service in Australia. Centres are matched against the national regulator’s register, so the report is about the exact service approval, not a guess from a business name.

How is this different from an audit by a childcare marketing company?

An audit from a childcare marketing company is usually a person’s opinion written up as a document, and it usually ends in a proposal. This is measured evidence: the same fixed searches, run from the same five locations, recorded with a date and repeatable. Where something could not be measured, the report says so rather than filling the gap with a guess. If you then want an agency to do the work, you will at least know what to brief them on.